Transparent, timely communication about the various developments of an organisation is essential in this day and age: a wide range of stakeholders are looking to be kept up to date and so expect clear explanations and openness. In particular, LV provides external communication services, with special expertise in media relations, stakeholder communication and crisis communication.
The media are undoubtedly some of the most impactful stakeholders of all. They have the power and ability to create something big from something small, or the other way around. LV helps companies to make the story they have to tell more interesting and relevant for the public at large, so that journalists can see reasons for writing about it. Thanks to her experience and networks, Lian brings clients and media together, guiding them professionally in getting across both good and bad news.
In addition to the media, many other important stakeholders, such as the local authorities, clients, consumers and employees, need to be kept up to date with what is going on. LV allocates these various stakeholders their own place in the overall communication plan, making sure that they are involved in the right way at the right time, using the right channels and resources. In the long term, taking this type of approach ensures that clients are able to maintain good relations with a range of audiences. This includes getting them to work together in good times, which also makes it easier to build bridges when conditions are less favourable.
It goes without saying that it is easier to present good news than bad news – especially when that bad news happens unexpectedly. What should we tell people and what should we withhold? Whom do we inform? And whom do we tell first? How do we deal with the media when they suddenly all start calling en masse? LV guides and assists its clients with carefully targeted advice on internal and external communications in crisis situations.
Communication achieves its goal if it manages to get the same messages across successfully via a range of channels and tools. Business publications, such as websites, newsletters and company brochures provide good support as part of a broader communication plan. They also give the company or organisation its identity: the right look and feel, as well as the right mood. Finally and importantly, they help to anchor the company’s messages and identity. LV coordinates the production of various types of publication.